K-pop has become a phenomenon that has surpassed South Korea’s borders. Initially, K-pop companies expanded into neighbouring countries in Southeast Asia, but with Psy and his hit “Gangnam Style”, the South Korean music production system went global from 2012 onwards. In particular, the boy band BTS from SM Entertainment and the girl group BLACKPINK from […]

The Economics of K-pop – Part 4: K-pop goes international