Hold my beer. It’s a phrase one backyard-barbecue goer says to another, encapsulating a moment of supreme clarity of vision and outcome—just before his physical stunt goes cringingly wrong. Lately, it’s also how social media joke-makers are describing public relations misfires. Pepsi started the recent spate with their tone-deaf advertisement trivializing Black Lives Matter. Hold…

via We live in a hold-my-beer world now, and that’s a scary thought — Quartz

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