For more than a century, Eveready Industries has remained synonymous with batteries. With an iconic logo—a black cat amidst the number 9 (since a cat has nine lives)—the battery maker has been a favourite among Indians looking to power up their toys, clocks, and other sundry devices. Today, the 112-year-old battery maker has an over…

via After 112 years of powering India, the country’s biggest battery maker is out to reinvent itself — Quartz

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