Before Vivek Chaand Sehgal made a name for himself in the business of building car components and the craft of forging lucrative partnerships, he was toying with the idea of manufacturing plastic drinking straws. It was the 1970s, a messy time of wax-paper straws that had a tendency to disintegrate. A young Sehgal reckoned he…

via How Japanese partnerships and Indian whiskey spawned a $9 billion automotive giant — Quartz

Advertisements