Instagram has a new queen, and it’s an egg. A photo of a perfectly normal, oval-shaped, brown-colored egg has been liked over 26 million times since it was uploaded January 4, dethroning Kylie Jenner’s birth announcement as the app’s most popular post. The bizarre phenomenon appears to have been a planned attempt to break the…

via This Picture of An Egg is Now the Most-Liked Post on Instagram — TIME

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