MBW’s World Leaders is a regular series in which we turn the spotlight towards some of the most influential industry figures outside the US and UK markets. In this feature, we speak to Patrick Mushatsi-Kareba, CEO, Sony Music GSA. World Leaders is supported by PPL. The rise of homegrown hip-hop in Germany is a trend…

‘German hip-hop audiences not only want to listen to the music, they want to be part of the movement.’